As the capstone project for my master's degree in Strategic Communication, I conducted a comprehensive internal communications audit for a marketing agency to identify opportunities for improving communication among remote employees. Grounded in self-efficacy theory, I analyzed existing communication practices and employee experiences to provide strategic recommendations to strengthen workplace belonging, collaboration, and overall communication effectiveness.
The project included research, communication analysis, actionable recommendations, and an implementation plan that could be applied within the organization. This experience allowed me to combine academic research with practical consulting to address real-world communication challenges.
