This website copy redesign project involved developing SEO-focused website copy for a global drilling equipment and technology company serving the energy and offshore industry. The goal was to create clear content for complex products and services while improving search visibility and maintaining a consistent brand voice across the website.
One of the biggest challenges was translating highly technical engineering concepts into content that was accurate and easy to understand. Each page required extensive research to understand the equipment, industry terminology, and customer pain points before developing the copy.
Throughout the project, I collaborated closely with stakeholders, incorporated feedback, and optimized each page for its audience. The result was a collection of well-structured, SEO-friendly web pages that clearly communicated the company's expertise while supporting its digital marketing goals.
